Privacy Policy

1. Who We Are

Ali Baba Furniture (“we”, “our”, “us”) is a family-owned furniture retailer based at 586a Great Horton Road, Bradford, BD7 3EU. We are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store, and share your personal data when you use our website or purchase from us.

For questions about this policy or your data, please contact us at info@alibabafurniture.co.uk.

2. Data We Collect

We may collect the following categories of personal data:

• Identity data — your name and title.
• Contact data — email address, telephone number, and delivery address.
• Transaction data — details of orders you place, including products purchased, prices, and payment references (we do not store full card numbers).
• Account data — username and encrypted password if you create an account.
• Technical data — IP address, browser type and version, pages visited, and cookie identifiers.
• Usage data — how you interact with our website, including search queries and products viewed.

3. How We Use Your Data

We use your personal data on the following lawful bases:

• Contract performance — to process your orders, arrange delivery, and handle returns or complaints.
• Legitimate interests — to improve our website and products, prevent fraud, and ensure network and information security.
• Consent — to send you marketing communications where you have opted in. You may withdraw consent at any time.
• Legal obligation — to comply with applicable law, including tax and accounting requirements.

4. Cookies

We use cookies and similar technologies to operate our website. These include:

• Strictly necessary cookies — required for the website to function, including your shopping basket and login session.
• Analytics cookies — help us understand how visitors use our site so we can improve it. We use anonymised aggregated data only.
• Preference cookies — remember settings such as language and region.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

5. Data Sharing

We do not sell your personal data. We share data only with trusted third parties where necessary to operate our business, including:

• Payment processors (for secure card processing — we never store full card numbers)
• Delivery and logistics partners (for fulfilment of your order)
• IT service providers (for website hosting and infrastructure)

All third parties are required to keep your data confidential and to process it only for the purposes we specify.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order records are typically retained for six years in line with HMRC requirements. Account data is retained for as long as your account remains active.

7. Your Rights (UK GDPR)

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Access — to request a copy of the personal data we hold about you.
• Rectification — to request correction of inaccurate or incomplete data.
• Erasure — to request deletion of your data in certain circumstances.
• Restriction — to request that we limit how we use your data.
• Portability — to receive your data in a structured, machine-readable format.
• Objection — to object to processing based on legitimate interests or for direct marketing.
• Withdraw consent — at any time where processing is based on consent.

To exercise any of these rights, contact us at info@alibabafurniture.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Security

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the revised policy on this page with an updated date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us: